Diversity and inclusivity are at the heart of lala Berlin’s values, for this reason lala Berlin is especially thrilled to be part of Germany’s Next Top Model season 17, the most diverse season so far. Reflected in the casting of the GNTM campaign of lala Berlin, Anita and Martina embody
diversity across two generations.

Creative Director Leyla Piedayesh’s vision for SS22 lala Berlin collection is light and carefree, it’s dressed-up and comfortable at the same time, romantic and strong. Together with photographer Michal Rzepecki, Leyla summoned the dreamy and Rock'n'Roll soul Los Angeles is known for and produced a campaign there that sings the sweet sounds of vivid hopefulness, that inspires us to dare to dream again.

We all carry the desire for lightness and light-heartedness within us.
Who wouldn’t want to share this with the world?