Domestic violence is a persistent social problem that is growing, especially due to the consequences of the COVID-19 pandemic, and its effects are striking. We recognize this topic receives too little attention and is drowned in the media. As a women-led company with a strong commitment to social justice, we are responding to this crisis to the best of our ability.
It was important for us to donate 100% of the proceeds from the mask initiative, rather than to profit from the effects of COVID-19. And we have deliberately concentrated on small local organizations that are self-sufficient and urgently need support.
The support we have received from the #lalaFamily has been overwhelming. Your contribution to this cause has made it the success that it is today. From the bottom of our hearts, we are truly grateful to each and every one of you who shared this important message with the world.